What is a coach?
Why coaching?
What does a coach help me and/or my firm to do?
Why does coaching work?
What happens when I hire a coach?
Who is the client?
How is the service delivered?
How do I know if I should hire a coach?
What should I look for in a coach?
What will a coach do for me?
What are your credentials?
Is there a guarantee?
Go to Definitions
What is a coach?
Professional coaches provide an ongoing partnership designed to help clients improve their performances and enhance their quality of life personally and professionally.
Coaches are trained to listen, to observe and to customize their approach to individual client needs. A coach holds you accountable for your life, to make sure you maximize your potential. I will challenge you to seek and discover your heart’s desire and design the map to get there by providing support to enhance your inherent skills, resources, and creativity.
While the coach provides feedback and an objective perspective, the client is responsible for taking the steps to produce the results he or she desires.
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Why coaching?
• To make significant changes
• To better deal with uncertainty
• To make better decisions
• To set better goals
• To reach goals faster
• To become financially more successful
• To get ahead professionally
• To deal with the influence of technology
• To have a collaborative partner
• To improve your relationships
• To make a bigger impact on the world
• To be a better leader
• To simplify your life
• To reduce stress
• To address an altered reality of employment
• To keep up with the speed of life
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What does a coach help me and/or my firm to do?
• Solve problems
• Reach goals
• Design a plan of action
• Make decisions
We also “stay with” the client to:
• Implement the plan of action through inevitable changes and obstacles
• Maintain a healthy balance between their personal and professional life
• Keep looking ahead to take advantage of opportunities
• Live their personal best, keeping focused on their needs, values, and vision
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Why does coaching work?
A coach believes you can create your own best answers and is trained to support you in that process.
Listen. I listen fully. You are the focus. I listen to what you say, what you are trying to say, and what you are not saying.
Share. After you have fully communicated, I share my advice, ideas, comments, and views on your situation, dilemma, or opportunity.
Endorse. Anyone who is pursuing a vision–personal or business–needs, yes, needs, an outside voice full of endorsement, compassion, and acknowledgment. Not a yes-type person, but someone who knows what it takes to achieve.
Challenge. I want a lot for you. I want you to be healthy, happy, successful, on a strong financial track and enjoy your family and friends. I want you to have a life that inspires others–and yourself. Part of my job is to be at least three steps ahead of you, yet be with you. As such, I make requests and suggestions.
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What happens when I hire a coach?
Many things, but the most important are:
• You take yourself more seriously.
• You take more effective and focused actions immediately.
• You stop putting up with what is dragging you down.
• You create momentum so it's easier to get results.
• You set better goals that you might not have without the coach.
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Who is the client?
The individual coaching client is someone who wants to reach one or more of the following: a higher level of performance, learning, or satisfaction. The client is not seeking emotional healing or relief from psychological pain. The coaching client can take action to move towards a goal with the support of the coach and is not excessively limited in the ability to take action or overly hesitant to make progress.
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How is the service delivered?
Coaches and clients arrange the schedule and means of contact (e.g. by phone, in person or via e-mail) that serve them both.
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How do I know if I should hire a coach?
Coaching works best when there is a significant gap between what you have and what you want.
Coaching works best when you are willing to change and to experiment with new ways of doing things.
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What should I look for in a coach?
Experience: The coach should have worked well with someone who is where you are now.
Compatibility: The coach and the client should get along, naturally.
Respect: The client should feel respect for who the coach is and for what he or she has accomplished.
Accredited Training and Credentials: The coach should be trained and credentialed or in pursuit of training and credentialing. Please see Bernell’s Resume at a glance.
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What will a coach do for me?
It is more like what you will do with a coach. The coach can provide direction, suggestions, support and necessary structure, but it is best if you use the coach to help you get what you want instead of relying on the coach to make it happen for you.
With a coach, you will do more than on your own.
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What are your credentials?
My client’s success. All of my clients have remained in active
pursuit of their vision and experienced tangible marks of progression and fulfillment in their life and business. Client references are available upon request.
I am a graduate of Coach U's Core Essentials Fast Track program and pursuing coach certification through the International Coach Federation.
I have a degree in Japanese and International Trade and six years experience in business and vision development, intercultural training and language training.
I have worked with small businesses, corporations, international companies, non-profit, government, community, and faith-based organizations.
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Is there a guarantee?
No, because your success depends on you. But I do promise that you will be satisfied, and if you are not, you may stop immediately. I do not try to keep anyone hooked in; that would not be good for either of us.
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The Relationship in Coaching
Time Frames
Expertise
Relationship
Scope
Ongoing Impact
Go to Questions and Answers
The Relationship in Coaching
A client relates to the coach as a partner not an expert, authority, or healer. Coach and client together choose the focus, format, and desired outcomes for their work.
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Time Frames
Coaching concentrates primarily on the present and future. Coaching does not focus on the past or on the past's impact on the present nor is client progression contingent upon resolution of the past. Coaching uses information from the client's past to clarify where the client is today.
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Expertise
Coaches are experts in the coaching process and may not have specific knowledge of a given subject area or industry. Where coaches have expertise in other areas, they may use it to facilitate the coaching process but do not diagnose, direct, or design solutions for the client.
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Relationship
Relationship is the foundation of coaching. The coach and client intentionally develop a relationship which is characterized by a growing and mutual appreciation and respect for each other as individuals.
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Scope
Coaching has the freedom and flexibility to address a wide variety of personal and professional topics. The coach and client alone determine the scope of their work. Coaching is not necessarily restricted to a narrowly defined issue nor is its scope determined in any other way.
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Ongoing Impact
Coaching is designed to provide clients with a greater capacity to produce results and a greater confidence in their ability to do so. It is intended that clients do not leave coaching with a perception that they need to rely on a coach in order to produce similar results in the future.
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